Alice Rowan
Website Copywriter & SEO Strategist
Pronouns
She/her
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Alice Rowan is a content marketing wizard with a decade of experience under her belt. Starting her journey agency-side, moving in-house, and eventually going freelance, Alice has worked across an impressive range of industries and business sizes. She now specializes in supporting small to medium-sized businesses and one-person enterprises, helping them claim their rightful place in search engines alongside larger competitors.
Alice is passionate about creating impactful content and crafting topic clusters that resonate with audiences. Her approach to content marketing is both strategic and creative, ensuring that even businesses with limited in-house resources can achieve significant online presence and engagement.
A quick tour of Alice’s credentials:
- Experience: Nearly 10 years in content marketing, spanning B2C in agency settings, B2B in-house roles, and now freelance.
- Education: Alice holds two degrees in writing, with ambitions to pursue a PhD someday—confirming her status as a self-proclaimed nerd.
- Hobbies: She collects tattoos and houseplants, spends her free time at gigs and exploring forests, and is a lifelong defender of the Oxford Comma.
Interesting Fact about Alice
I have 15 tattoos (and counting), love a music festival, and cannot commit to a hair colour (so usually have 2-3 at once)
Alice’s Tip for New SEO’s
Start broad. Learn a lot about all different areas of content marketing (or SEO if that’s your jam) before you niche down. This will allow you to specialise in what you really love and you may find that spark somewhere you never expected.
Alice’s #1 item in her SEO tool kit
A good keyword research tool. SEO content can’t exist without the keyword research first. I personally love SE Ranking and AlsoAsked.com. They provide two different types of data that really help you to dig into what people are searching for and why.
Courses by Alice Rowan
