Emily Wassell
Head of Search & Content at TMWI
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Emily Wassell is the Head of Search & Content at tmwi, a leading independent agency in the UK. With experience spanning big and small agencies as well as in-house roles, Emily now leads a talented team of specialists across SEO, content, digital PR, and PPC.
Starting her career at journalism school, Emily developed a deep passion for audience-first writing, a principle that continues to guide her work today. Her SEO expertise makes her a powerful advocate for user-focused strategies, ensuring that marketing efforts resonate with real people—not just algorithms or products.
Emily thrives on projects where SEO plays a pivotal role in shaping bigger business strategies, from major website overhauls to creating content that works seamlessly across channels. Outside of the digital world, you’ll often find her painting watercolours or tackling a slow-and-steady home renovation.
Interesting Fact about Emily
Emily studied modern languages at university and can speak French and Spanish
Emily’s Tip for New SEO’s
Don’t be afraid to say ‘I don’t know’. Any kind of algorithm is incredibly complex and nobody knows exactly how it works. Sometimes the best method is just to test a hypothesis and see if it works! You don’t need to have all the answers, you need to have curiosity to find out.
Emily’s #1 item in her SEO tool kit
Search Console – cookieless data on your website performance and how users interact with it. It’s a goldmine if you can start digging
Courses by Emily Wassell
