Sarah McDowell
Freelance SEO & Podcast Specialist
Pronouns
She/her
Important Links
Sarah McDowell has been making waves in the SEO industry since 2012. With a dynamic career spanning freelance, in-house, and agency roles, she has honed her skills across various industry sectors. Her expertise covers everything from content and on-page optimization to the more technical aspects of SEO, making her a versatile and knowledgeable professional.
In 2018, Sarah discovered her podcasting passion and launched her first podcast, SEO SAS, with her co-host Hannah Bryce. Dubbed the G.I. Janes of the SEO industry, they quickly gained a reputation for their insightful and entertaining discussions. Fast forward to 2024, and Sarah now hosts four successful podcasts, including her latest endeavour, The SEO Mindset, alongside her good friend Tazmin Suleman.
Beyond podcasting, Sarah is an international speaker, coach, and trainer. She is also a book co-author and an awards judge, further showcasing her expertise and dedication to the industry. Sarah’s passion lies in combining her love for SEO with her enthusiasm for podcasting. She believes that a successful podcast is all about discoverability—much like SEO itself—and views podcasts as another powerful form of content that audiences can easily discover online.
When she’s not podcasting (though it’s hard to catch her at such a time), Sarah loves working on digital marketing campaigns that integrate multiple channels but always have SEO and data at their core. Her strategic approach ensures that every campaign she touches is grounded in solid data and optimized for maximum impact.
Interesting Fact about Sarah
- Sarah studied Dance and Culture at University.
- She used to play Roller Derby – her name was Badass Bambi (and has a rocket tattoo, as the team was called Leicester Dolly Rockits).
- She has a grade 5 in piano, and also grade 1 in pole dancing.
- Is currently taking kickboxing lessons. Don’t mess with Sarah!
Sarah’s Tip for New SEO’s
Be curious! Don’t every feel like you have to know everything, give yourself time to learn and gain experience. Also, don’t be afraid of making mistakes as this is the best way to learn!
Sarah’s #1 item in her SEO tool kit
Chocolate? Coffee? Biscuits? Jokes, Google Search Console!
Courses by Sarah McDowell
