Vicki Thomas

Content Writer and Strategist
at Good Words Work

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Vicki is a storyteller. She helps companies, not-for-profits, and organizations tell their stories. Vicki has over 25 years of professional writing experience and a Bachelor of Journalism degree from Carleton University, Ottawa, Canada. Leading brands in health and wellness, supplements, technology, aviation, retail and construction management, and digital marketing trust Vicki with their stories and content.

As an independent writer with her own business, Good Words Work, Vicki specializes in writing people-to-people content that engages, educates, connects, and supports people. Using her deep experience with Google Search, SEO, AI and LLMs, and research skills, Vicki is an expert at identifying information gaps and writing content that people want to read and share. Vicki writes the content you’re looking for when you have questions and challenges.

In her spare time, Vicki is the co-founder and past president of the Ottawa Women’s Cycling Club, a member of the Patient and Family Advisory Team at the Ottawa Hospital, and an avid cyclist, swimmer, hockey player, reader, and gardener.

Vicki’s Tip for New SEO’s

“Trust in your ideas, and don’t be afraid to speak up. And remember everyone starts at the same place, there will be days when you’re just not sure-this is normal, everyone feels this. Don’t be shy about asking questions. The more you ask the more you learn.”