Learn how to set up, manage, and optimise your website’s tracking with Google Tag Manager (GTM).
What is this course about?
This course teaches you everything you need to know to use Google Tag Manager effectively, from setting up your first tag to advanced features like e-commerce tracking, consent management, and integrating with tools like Google Ads and Meta Pixel.
Why take this course?
- Simplify website tracking and data collection without relying on developers.
- Track user behavior, improve marketing insights, and streamline your analytics setup.
- Learn practical skills to create, test, and debug tracking solutions for real-world scenarios.
Who is this course for?
- Digital marketers who want more control over tracking and analytics.
- SEO professionals looking to enhance their technical skills.
- Businesses and agencies who need efficient tracking solutions.
How does the course work?
- Expert Instructor: Led by Kyle Rushton McGregor, an experienced analytics professional.
- Practical Learning: Create tags, triggers, and variables and implement tracking for real-world use cases.
- Self-Paced: Learn at your own speed with clear modules and downloadable resources.
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Average Review Score:
★★★★★
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