Building a case for SEO

The perception of SEO

Communicating with stakeholders

Talking to stakeholders

Communicating what’s important

Communication styles

Find your colour personality profile!

Stakeholder Objection Framework

Building your business case

Business case formula

Calculating costs

The ROI calculation framework

Caveats and assumptions

For Technical SEO

Technical SEO Complexities

Technical SEO business case

Content business case

Making a case for holistic search

Strategy on a page

How to make projections for SEO

Projections Mantra

Simple projections

Uplift calculations

Complex projections

Projecting Rankings

Self-reflection activity

Course Aims

Building a case for SEO Course Aims

Plans and Pricing
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